The Only Email Newsletter Formula You’ll Ever Need
Here’s a simple, repeatable newsletter formula that builds trust and drives referrals, without taking hours of your time.
1. Pick the Right Email Service Provider
Start by choosing a platform that fits your needs. Want beautiful emails and landing pages without needing a design degree? Try Flodesk. Looking for CRM integration and simple automation? Mailchimp might be the way to go. If you’ve got coding skills and want full customization, SendGrid could be a fit. Just pick one that works for your comfort level and stick with it.
2. Create a Template
Design your email template once and let it be. Maybe revisit it once a year to keep it fresh, but monthly updates are a waste of time. Your audience cares more about what you say than how many Canva graphics you add.
3. Choose Your Monthly Sections
Here’s where the magic happens. Choose a few consistent sections for your email and don’t deviate. When people know what to expect they’re more likely to keep opening.
Here’s My Go To Layout:
Introduction: A quick insight from you. What’s going on in your life, what you’re seeing in the market, or a relatable anecdote. It builds trust and connection.
Value-Add Content: Share tips for homeowners or timely insights that may impact your audience, not just buyers or sellers.
Community Update or Event: Link to something local. It shows you’re active in the community and gives people a reason to engage.
Market Stats or a Listing Highlight: Keep it brief. Not everyone is actively looking to buy or sell, so focus on relevance over promotion.
Avoid filling your email with listings or advice that only applies to people mid-transaction. Most of your list isn’t moving this year, but they know someone who is.
4. Schedule It
Set a recurring reminder in your calendar to write and send your newsletter. Accountability matters. A half-written email in your drafts doesn’t keep you top of mind.
5. Build a Content Bank
Anytime you see a great local event, article, or homeowner tip, drop it into your Notes app or a Google Sheet. Pull from it when you sit down to write. And don’t be afraid to outsource or link to sources like Visit Fort Collins, the City of Fort Collins, or NAR for inspiration.
6. Hit Send
Done is better than perfect. Your fifth email will be better than your first, but you can’t get to five without sending the first one. Focus on consistency, not perfection, and watch your results grow.
